Normally those attending a rodeo are entertained, but the approximately 350 people who attended the Red Horse Ranch Equipment Rodeo in Fergus Falls on April 2 found it to be more of an educational event.
Over 40 pieces of agricultural and construction equipment were demonstrated by Ziegler Cat in the indoor Red Horse Ranch Arena during the morning part of the session.
This is an opportunity for us to give our ag and construction customers a chance to see the latest new equipment that AGCO, Caterpillar and Claas have and let them know what some of the features and benefits our equipment offer, said Charlie Whittlesey, senior marketing specialist for Ziegler Cat. It also gives us an opportunity to spend some time with our customers, which is probably as important as anything, since business relationships are very important.
The afternoon session allowed the customers to sit in the cabs of the various pieces of equipment and actually work some of the controls. In addition, a simulator was set up in a trailer that gave a perspective of the actual operation of different equipment.
As far as new equipment, the main focus was on the AGCO Challenger MT-E Series track and wheel series tractors, Whittlesey noted, although spraying equipment, a Claas combine and other ag equipment were demonstrated as well.
Fergus Falls Ziegler sales representative Garon Borkowski offered some additional features of the new series of wheel and track tractors.
The engines are now Tier Four Final and running on AGCO powered engines, he said. There were a lot of changes with Tier Four within the last year. In January everything had to meet Tier Four finals.
Borkowski also stressed the importance of having an event such as this in terms of customer relations.
The last one we did was in 2007 and we just decided it was time to do another one, he said. It shows what Cat and Ziegler has to offer.
However, farmers and ranchers also expressed interest in some of the construction equipment as well, especially in skid steer loaders, front end loaders and excavators.
Those attending also had the chance to learn more about the Ziegler equipment service network, which Whittlesey said is very important to farmers and ranchers when selecting an equipment dealership.
According to Whittlesey, 190 Zeigler technicians are dedicated to service ag equipment and a total of an additional 85 field service technicians are dedicated to ag service work in the field. A total of 7,100 shuttle miles are driven each night to all Ziegler store locations and parts drops. The ag parts inventory has 130,000 line items in stock and 98.6 percent of all parts orders are filled within 24 hours.
The latest in precision ag technology was able to be viewed from three leading companies Trimble, Raven and Ag Leader. The flexibility from these three suppliers gives many options to the grower when putting together a precision system for their farm equipment.
Training is also available, so growers can get useful information from their precision ag system that can be applied to their individual farming operation. In addition, Ziegler offers factory-approved servicing for both the Raven and Trimble systems, Whittlesey noted.