There was a crowd of bees flying around one day. These bees were most peculiar. They were powered by gasoline, rather than the allergenic goodies that bees usually eat. As the crowd flew along, periodically a bee or two would start to sputter; it would fly down to a gas station, drink up the gas spilled in fueling a car, and then fly up and rejoin the crowd.
One bee began to sputter a little, but flew right by an open gas station. As he passed the second station, he coughing badly, but still he flew on. Finally, as he was on his last fumes, he dove down to a station and gassed up.
When he rejoined the crowd, his neighbor challenged him:
"Look, you passed right by an open station when you started to get low. You passed another station when you were perilously low. And finally, you ran out of gas just in time to glide into that last station. Are you crazy?"
He replied, "Well, it’s like this. The first station was a Gulf station. I really don’t like Gulf at all. The second station was a Texaco station. That’s even worse. But the third station was an Esso station. Let me tell you, Esso is my brand of gasoline. You know what they say don’t you? …
There’s an Esso Bee in every crowd!"