Peterbilt Motors Co. recently hosted ‘Commitment to Class’, a vocational event at its Texas facility, which showcased new technologies and discussed upcoming market trends.
The three-day event got customers up close and personal with their products and let them experience first-hand the new SmartLINQ remote diagnostics system, cruise control system, as well as the recently improved SmartNav system.
“Commitment to Class events are an effective way for Peterbilt to interact with fleet managers and provide hands-on demonstrations of our latest product innovations,” said Robert Woodall, Peterbilt’s assistant general manager of sales and marketing.
The event drew nearly 100 customers and purchasers, who got a tour of the plant and the opportunity to test-drive a wide range of equipment. Peterbilt’s latest offering, the Model 567 in a set-forward front axle, was also up for test drives. Woodall explains that, “Our Denton manufacturing plant is one of Peterbilt’s strongest sales tools to showcase our ongoing technology investments and unparalleled commitment to quality.” The tractors and trucks were specialized to take on a diverse range of vocational needs such as mixer, tanker, heavy hail, dump, refuse transfer, and oil field.