Home Articles Volvo Eicher Bets Big on Heavy Duty Truck Market With New Range

Volvo Eicher Bets Big on Heavy Duty Truck Market With New Range

With the new range, Eicher is eyeing a bigger pie in the heavy truck market and looking to increase its shares to 15% from the current 10%.

Mumbai: VE Commercial Vehicles Ltd launched the Eicher Pro 6000 series big trucks in Mumbai on Wednesday. The new range includes haulage and tipper trucks.

It marks the entry of Eicher brand into a new phase of growth and consolidation in the heavy duty truck market, said A.K. Birla, executive vice-president, sales, marketing and aftermarket.

Operational since July 2008, VE Commercial Vehicles is a joint venture between the Volvo Group and Eicher Motors Ltd.

With the new range, Eicher is eyeing a bigger pie in the heavy truck market and looking to increase its shares to 15% from the current 10%.

The segment has largely been the stronghold of Tata Motors Ltd and Ashok Leyland Ltd. Sales of medium and heavy duty trucks rose 21% to 195,918 units in 2014-15, according to lobby group Society of Indian Automobile Manufacturers. .